Upper Hunter Country Tourism, Muswellbrook Shire Council and Upper Hunter Shire Council have joined forces to promote the Upper Hunter to potential visitors. The Upper Hunter’s unique character together with its location and distance from Sydney, Newcastle and Brisbane makes the region an ideal visitor destination. The Upper Hunters premium corporate Motels, the Multi-award winning Scone Motor Inn and the Remington Motor Inn Muswellbrook, are proud to be a part of the Upper Hunter Country branding imitative.

The local tourism association and Councils have unified behind a new brand and marketing direction launched by the Hon George Souris, Member for Upper Hunter, at Two Rivers Wines, Denman, on 4 August.