Think HBR

Tips for marketing your business

Lynn Hopson
Hive Marketing & Design
Over the last 10 years the marketing landscape has changed significantly. The ability to directly communicate and engage with customers has always been the Holy Grail.
As marketers we can now not only ‘’talk” with customers one to one, but we can hold virtual conversations with them about products and services that interest them on a daily basis.
However, smaller businesses are being bombarded by so many tools to target customers, and so many companies selling their wares they have become confused as to the best approach and find the situation overwhelming. So let’s park the tools and get back to basics. Consider these simple marketing tips:
1. Create a strong brand for your business (I really can’t stress this enough!)
Align the brand to who you are as a business and ensure it stands out. Get a new logo, give the brand a personality and bring it to life!
2. Consistency is key.
Apply the brand consistently across all forms of communications: stationery, vehicles, signage, website, advertising – EVERYTHING! I am surprised each day by clients who don’t follow this one simple tip.
3. Know your customers well.
It’s no longer just about demographics, it’s about building customer personas. Who are they, what do they do, what are their interests, where do they go, who are they influenced by, do they use social media or do they prefer more traditional media?
The better you know your customers the more easily it becomes to find them and converse with them. There is no point in spending lots of money on social media or Facebook if your customers still read newspapers and listen to the radio!
4. High Quality Website
A recent Forrester Research report found that 81% of consumers on the internet find products and services by using search engines. 13 million Australians are now online making 6 million searches per day on Google Australia alone. WOW!
Don’t be left behind with an outdated site. Branding and customer focussed content can transform your website into an appealing lead generator.
5. Consider Search Engine Marketing (SEM)
Given the above statistics – your business might benefit by advertising on Google or other search engines. Attract leads quickly and crush your competition. Never miss leads again. Get on top of the search page and attract new qualified customers.
6. Develop a Plan
Sometimes a staged approach can be better than everything all at once. Work out what your current resourcing will allow you to do and do it!
7. Hire a Professional
Find someone who is qualified to help you with all of the above! They will then objectively review all aspects of your business and can integrate all styles of communication to optimise the best results.
For further information please contact Hive Marketing & Design on (02) 4920 2757, email or visit
Lynne Hopson Lynn Hopson

has 20+years industry experience, holds a Masters degree in Marketing, and is a Certified Practicing Marketer, a Google Certified Individual and a Google Partner. She manages Hive Marketing & Design and is passionate about anything marketing related, assisting businesses thrive and her home town, Newcastle.