When Dr Steve Raymond and his team looked at the growing commercial 3D and 4D ultrasound imagery market, they had concerns about the service that was being offered and recognised a business opportunity to deliver great imagery and improve on the current offering.

 

The rise and adoption of ‘vanity’ non-diagnostic ultrasound is putting a number of mothers at risk, giving them a false sense of security. They do have wonderful images of their unborn child, but they don’t get the immediate comfort or reassurance that all is well.

 

The team acknowledged that they had an opportunity to provide both the precious mementoes of unborns plus the diagnosis necessary for women’s health and wellbeing. Dr Raymond invested in state-of-the-art digital scanning equipment and assembled a team of highly trained and accredited sonographers, helping him to perform expert diagnostic assessments of pregnancy and gynaecological problems.