WRI Australia won this award for their Raptek product. The Ferruled Dump Rope arose through a challenge presented by a client – “make a safer and less time consuming process of changing out drag-line ropes”.

WRI Australia employed a strong innovation process that included risk management, patenting and process redesign.

The resultant product has achieved significant market penetration in the face of strong international competition.

This innovation highlights how looking differently at problems can create competitive advantage and potentially new market opportunities.