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Young Indigenous artist brings new story to iconic Newcastle Harbour sign

Alliyah Bromell with PON artwork

Newcastle’s most prominent waterfront billboard has been given a refresh, with the work of emerging Indigenous artist Alliyah Bromell now welcoming seafarers and visitors to Port of Newcastle from the iconic sign at Dyke Point.

The original artwork titled ‘Ties between water and land’ explores the connections between the port, harbour, river, community and the Traditional Owners - the Awabakal and Worimi People.

Port of Newcastle ESG & Sustainability Manager Ruth Madden said featuring Alliyah’s work on the sign was an opportunity to share a new story, while recognising the significance of the artwork it replaces.

“Saretta Fielding’s artwork has welcomed seafarers and visitors since 2020, and its story has been an important part of this highly visible harbour landmark,” Ms Madden said.

“When it came time to renew the sign, we wanted to give Alliyah’s work the same prominent place to share its story of connection between the port, the water, and the community.

“The Port is committed to the social, economic, and environmental outcomes of this region, so we are honoured to be able to feature the work of an incredible, local Indigenous artist like Alliyah at such a recognisable waterfront location.”

Alliyah Bromell is a proud Kamilaroi woman living and growing on Wonnarua, Worimi, and Awabakal land with a strong passion for culture and art.

The original artwork, which hangs at Port of Newcastle’s Wharf Road office, has also been featured as part of the Port’s Innovate Reconciliation Action Plan (RAP) and incorporated into its fleet of electric vehicles.  

Ms Bromell said it was deeply significant to see her artwork take its place on the iconic blue sheds at Dyke Point, giving its story a powerful platform in Newcastle.

“For me, the artwork is about the way water and land connect us to place and to each other,” Ms Bromell said.

“The flowing lines tell the story of the sand, river and sea, while the water holes and meeting circles signify the ties between the community and the traditional owners of the land in which the harbour sits.

“It means a lot to share that story through a sign that will be seen by thousands of people each year.”

The 8-metre-high sign at Dyke Point is visible to the more than 2,300 vessels that visit Port of Newcastle each year, including cruise passengers and over 40,000 seafarers.

Images: 2026 Dyke Point Welcome Sign - Alliyah Bromell artwork, Alliyah Bromell & Ruth Madden - Welcome Sign 2, Alliyah Bromell with PON artwork